![]() That immediately limits your signal to only the people who are dead serious about hiring you - and pretty much no one else. And keep in mind that LinkedIn is doing two powerful things to protect you in this mode:įirst of all, it’s only sharing your signals with people who’ve paid $10K for LinkedIn Recruiter. There’s no reason you need to get fired from your current job just to get your signal out there for the next one. As controversial as the above advice may be, this is an easy one. If you’re currently employed, only share the signal with recruiters. Now, the savvy data scientists out there may point out that this may be a case of correlation trumping causation - especially since job-seekers may be hurrying to find a role so they can turn off that hideous banner… ) But until there’s significant evidence that the banner is a true scarlet… err… emerald letter, I’d stick with the data we have and turn it on! And its own research suggests that job-seekers in the former group are 40% more likely to receive InMails from Recruiters. Ever since LinkedIn launched the green banner, it’s been comparing the success of people with it turned on against those who have the invisible option selected (more on that in a second). And then turn on #OpenToWork since every time you pop up on their screens, that green banner will be a gentle reminder for them to consider opportunities for you. So start by making sure you’re connected with these weak ties in the first place (another pro tip: Import all your address books if you haven’t done so already). That’s because while our friends and family want to help us, they tend to know all the same opportunities we do - whereas your professors, your old colleagues, and your former bosses are the ones who are plugged-into new opportunities. As much as we might believe that our friends and family (our strong ties) will help us land a new job, research suggests that it’s actually the people at the peripheries of our networks who are most likely to help here - i.e., our weak ties. Although there’s an argument to be made that the little green banner that appears on your photo could make you look desperate, I think this anecdotal argument is outweighed by two compelling pieces of quantitative data: If you’re a free agent (i.e., a student, leaving the military, unemployed), turn the signal on for everyone. ![]() This question basically boils down to your current status. ![]() Should You Turn on #OpenToWork to everyone on LinkedIn? Now, this last choice is so important that it bears a little extra explanation. But if you send an InMail to the right person and they do respond, we’ll reward you by giving you that credit back.”Īnd that’s how savvy recruiters can stretch their InMail budget into the hundreds - by only reaching out to the most engaged candidates who are likely to respond?Īnd what’s the single best indicator of your likelihood to respond, your InMail Worthiness™?īecause if a recruiter has 43K strong candidates for a role, why would they waste a single precious InMail on someone who’s not interested enough to turn that signal on? If you send an InMail to someone who’s not interested and they don’t respond, you’ve lost that credit for the rest of the month. ![]() “Because we believe so strongly in having recruiters reach out to candidates who actually want new opportunities (instead of relentlessly spamming talent that’s happy in their jobs), we’ll make you a deal. Well, to make their best-paying customers feel a little better, LinkedIn throws recruiters a bone: And what good is having access to over a billion people if you can only send messages to 30 of them? It turns out that $10K only buys you a measly number of InMails - about 30/month. So here you are as a recruiter, having paid $10,000 for an annual license to LinkedIn Recruiter - the company’s flagship product that gives you complete access to over a billion professionals around the world. To understand why this feature is so powerful, put yourself in the shoes of a recruiter using LinkedIn - which, by the way, is just about every recruiter since there’s no better database of all the world’s talent in one single place! Why Open to Work on LinkedIn Is So Critical As a former LinkedIn insider, it’s easily one of the most powerful - but least understood - features on the whole site.Īnd then I’ll show you exactly how to optimize it I’m so glad you’re interested in letting recruiters know you’re open to work on LinkedIn. ![]()
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